Mattel participates in the 27th CBE China Beauty Expo 2023

CBE China Beauty Expo (abbreviated as: CBE) has successfully held 26 sessions to date and is a global business service platform for the beauty industry chain. As a beauty exhibition that has been listed in the top 100 global trade shows for five consecutive years from 2017 to 2021, CBE includes cosmetics exhibitions, professional beauty exhibitions, and the CBE SUPPLY beauty supply chain expo, and has launched a year-round series of touring exhibitions in multiple locations across the country; in addition, CBE has undergone a digital upgrade, launching a 365-day online precise business service platform - Cloud Quick Selection, while also connecting global beauty resources through online international matchmaking events, empowering the beauty industry.

From May 12 to 14, 2023, the 27th CBE will be held at the Shanghai New International Expo Center, with an exhibition area of up to 260,000 square meters, covering skincare, color cosmetics and beauty tools, hair products, personal care products, maternity and baby products, perfumes and fragrances, oral care products, home beauty devices, chain franchises and service institutions, professional beauty products and equipment, nail art, eyelash extensions, tattooing, OEM/ODM, raw materials, packaging, machinery and equipment, and other categories, providing a full ecological service for the global beauty industry.

Location: Shanghai New International Expo Center (No. 2345 Longyang Road, Pudong New District, Shanghai)

Time: May 12-14, 2023

Booth: W5S17, W5S18